Food influencer marketing questions
What is food influencer marketing?
It's when a food or beverage brand pays food creators to show its product in their videos, to people who already trust them. Done well, each creator gets a code or a link, so you see the sales they bring in.
How do brands find the right food influencers?
We look at creators whose followers are your kind of buyer, how many times brands came back to sponsor them, and how old the accounts in their comments are, to spot real fans instead of fake ones. We start from 15,584 sponsored food videos in our own data.
Which brands sponsor food influencers?
In our data, 3,502 brands have sponsored food and drink creators. The ones with the most sponsored videos are GrillBlazer, Thrive Market, Zbiotics, Made In and Wildgrain, and our brands page ranks the rest.
Who are the most booked food influencers?
By sponsored videos in our data, Adam Ragusea leads with 320, then Jen Chapin with 283 and Brian Lagerstrom with 165. Our influencers page ranks the rest.
How much do food influencers cost?
It depends on the creator, so we quote per creator. We start with a three-month plan with five ambassadors, because a one-time post is hit or miss, and fans believe a creator who shows your product again and again.
We've paid influencers before and got no sales.
Usually it's one of a few fixable things: the wrong audience, a single one-off post, no real tracking, or a salesy integration that got skipped. So we start with a defined pilot and scale only the creators who hit your cost-per-sale.
Can you promise results?
No honest agency can promise views or sales, because nobody can predict the algorithm. What we can do is line up the things that give you the best shot, like creators whose followers are your kind of buyer.
Why not do it ourselves and get better rates?
In a lot of cases we land a rate low enough that the savings alone offset our fee. And the real question is what your team's time is worth, and whether you'd rather they spend weeks chasing creators or focus on the business.
Our product has rules under health and food laws. How do you run promotions?
We run promotions inside those rules every day. It's framed as lifestyle and experience, never a direct health claim, everything said is reviewed and properly disclosed, and you approve the brief and the first video before anything goes live.
Will our creators promote our competitors?
No. Exclusivity can be written right into the agreement. We set the category and the time window, so you won't see your creator with a competitor next week.
How do you track it?
We use coupon codes and tracking links, and we follow every sale through them. Then we run a dashboard that shows your views and how much money you make for every thousand views, and if you use Shopify, we plug right in.
Which platforms do you use?
We work with every platform. YouTube is usually the best for conversions, but depending on the product, Instagram and TikTok can work well too, and Instagram is especially strong for retargeting ads through Meta.
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We find the food creators your customer already watches, track each one with a code, and run the best videos as ads.
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