Food influencer marketing guides
Short answers to what food and drink brands ask us, built from our own sponsorship counts and the interviews in our library.
Olipop vs poppi influencer marketing
How Olipop and poppi use influencers: Olipop pays podcast and YouTube hosts, while poppi sent creators free cans and put its founder on TikTok.
Read the guideHow to find food influencers for your brand
How to find food influencers who sell: match the channel to how your product gets used, find the creators brands kept, then check the audience.
Read the guideWhere does HelloFresh sponsor creators?
Where HelloFresh puts its YouTube creator deals: about 4% land on food channels, and the ones it books most are comedy, cleaning and family channels.
Read the guideGet your free food creator audit
We match you with the cooking, baking and coffee creators your buyers already watch, have them use your product on camera for three months, and track every order with a code or a link.