What we can see on YouTube
| On YouTube | Olipop | poppi |
|---|---|---|
| Videos with an offer or sponsor line | 125 | 3 |
| In the last 12 months | 96 | 1 |
| First one | May 2021 | October 2023 |
| Latest | October 2026 | January 2026 |
Source: Our own count of YouTube descriptions on every channel we track, each one read, October 29, 2026
- Olipop's top channels are talk shows: JUST TRISH PODCAST with 17 videos, For The Dads with 13, The Women's Game with 10 and Bussin' With The Boys with 9.
- poppi's three were Hailey Bieber in October 2023, Jaclyn Hill in March 2024 and Garza Crew in January 2026.
What poppi says it did
“Something that we did really well was influencer and creator marketing ... People were desperate to post stuff that was better for you during the pandemic, so we had like a 90% open rate.”
Uncensored CMO, January 2025
“80% of our ads are still my face on TikTok. We work with creators of course and influencers.”
Uncensored CMO, January 2025
So a lot of poppi's creator work was free cans sent out to people, and most of its TikTok ads were the founder's own face. Neither shows up as a sponsored YouTube video.
What Olipop says it does
“70% of our content creators in social media are ... not professional influencers. They're first-time creators.”
Rapid Response, May 2025
“We have the easiest product to make content. Like, you could hold a soda doing anything as a creator, an influencer.”
Generation Influence, March 2023
Those first-time creators post on social media. On YouTube, what we can count is Olipop paying talk shows for a read, and 81 of the 125 videos carry the same offer: buy 2 cans in store and Olipop pays you back for one. That's two programs running side by side.
What a food or drink brand can take from it
- One platform's count is never a brand's whole program. poppi reads as almost nothing on YouTube, and its founder still names creator marketing as something it did really well.
- A can fits into any video, so a drink can buy talk shows. A meal, a pan or a sauce needs a channel where people cook.
- Before you copy a competitor, find out where they spend: podcasts, YouTube, TikTok or free product.