Match the channel to how the product gets used
Where each brand's videos with its code or link ran.
| Brand | What it sells | Where its videos run |
|---|---|---|
| COMPLEMENT | Vegan nutrients | 211 of 214 on vegan channels |
| ChefsTemp | Meat thermometers | 119 of 152 on BBQ channels |
| Perfect Keto | Keto snacks and supplements | 60 of 76 on keto channels |
Source: Our own count of food videos with a brand's code or link, and the kind of channel each one ran on, October 29, 2026
None of these brands looks for food influencers in general. Each one found the corner of food where its buyer already is.
Then find the creators a brand kept
When a brand keeps its code with the same creator for years, that creator is worth a look first.
| Channel | Brand | Videos | Since |
|---|---|---|---|
| Smoking Dad BBQ | ChefsTemp | 56 | July 2021 |
| The Whole Food Plant Based Cooking Show | COMPLEMENT | 47 | April 2022 |
| Kristi Davis | Perfect Keto | 34 | May 2023 |
| The Inquisitive Farmwife | NutriMill | 32 | February 2025 |
Source: Our own count, October 29, 2026, with the food creators brands book most on our influencers page
- Smoking Dad BBQ has carried ChefsTemp for five years.
- The Inquisitive Farmwife has 10,200 subscribers, and NutriMill, which sells grain mills and mixers, has had its code in 32 of her videos since February 2025.
Then check who watches
Some of the strongest-converting creators we work with have older, more mature followings, think channels built around ... gardening ... or health and wellness for the 40+ crowd. Those audiences tend to have more disposable income and to trust their creators more.
Before you book, ask each creator for the age split of their viewers and the countries they watch from, and check that your product ships there.
Expect most not to stick
Sponsor 40 YouTubers and expect about 8 to keep using the product all year.
The creators a brand kept for years are the ones that stuck. Start your list with them, then test new ones beside them.