Where does HelloFresh sponsor creators?

The channels it books most

The channels with the most videos carrying a HelloFresh code or link.

Source: Our own count of YouTube videos with a HelloFresh code or link, on every channel we track, October 29, 2026

• None of the five is a cooking channel.
• More than half of HelloFresh's videos, 1,861 of the 3,388, are on channels we file under entertainment or lifestyle.
• Each of the five has carried HelloFresh 23 times or more, so it books the same channels again and again.

Factor now runs more YouTube deals than HelloFresh

HelloFresh also owns Factor, a ready-to-eat meal brand, along with Green Chef and EveryPlate.

Source: HelloFresh's announcement of its Factor75 deal, November 2020

YouTube videos with each brand's code or link, January 1 to October 29 of each year:

Source: Our own count of YouTube videos with each brand's code or link, the same ten months of each year

• Factor puts even less on food channels: 72 of its 3,904 videos, about 2%.

What a food brand can take from it

1. Your buyer watches more than cooking. Look at what else they watch before you book only recipe channels.
2. Book the channels that work again. HelloFresh's top five channels each carry 23 to 33 of its videos.
3. Fit the product into the creator's own format, a skit, a family vlog, a cleaning day, and shape it so it doesn't read like an ad.