The brands, counted
Videos on the channels we track whose own text says the brand sponsored them.
| Brand | Sponsored videos | Since November 5, 2025 | On food and drink channels |
|---|---|---|---|
| Our Place | 119 | 81 | 11 |
| Made In | 88 | 16 | 72 |
| Typhur | 63 | 37 | 38 |
| Dalstrong | 31 | 9 | 31 |
| Misen | 15 | 1 | 12 |
Source: Our own count of sponsored YouTube videos, every channel we track, November 5, 2026
- Every one of Dalstrong's 31 is on a food channel.
- Our Place has 59 of its 119 on lifestyle channels and 13 on health channels.
- Our Place and Typhur are the busiest right now, with 81 and 37 sponsored videos in the last year.
The cooking channel route
Made In, Dalstrong and Typhur book people who cook on camera, and they book the same ones for years.
| Brand | Channel | Sponsored videos | From | To |
|---|---|---|---|---|
| Made In | Mad Scientist BBQ | 19 | August 2021 | May 2026 |
| Made In | Adam Ragusea | 18 | March 2023 | August 2026 |
| Made In | Ethan Chlebowski | 13 | November 2021 | August 2023 |
| Dalstrong | Guga | 10 | August 2023 | May 2026 |
| Typhur | Empowered Cooks | 8 | May 2025 | August 2026 |
Source: Our own count, every channel we track, November 5, 2026
- Ethan Chlebowski's two most watched Made In videos have 3,365,091 and 3,008,162 views.
- Dalstrong also books Max the Meat Guy. His "I Cooked EVERY Animal's Brisket", June 2025, has 11,646,150 views.
The lifestyle route
Our Place books lifestyle channels first.
- Holy Post Media, a faith channel, has 6 Our Place videos from December 2025 to July 2026.
- NikkiVegan had 4 from July 2021 to November 2022, and Tina Le 3.
- Only 11 of its 119 sponsored videos are on food and drink channels.
Typhur, which sells air fryers and the Instaprobe, sits between the two: 38 of its 63 on food channels, 13 on lifestyle and 5 on home channels. Meem Reviews Tips & Tricks, a home channel, has 5 of them.
Which route fits your product
- If buyers judge the product by how it performs, book creators who cook with it on camera, and show it working.
- If buyers judge it by how it looks in their kitchen, lifestyle and home channels reach more of them.
- Either way, book the creators who work again. Made In's top three channels carried it 50 times between them.
See the food creators brands book most on our influencers page.