The brands, counted on YouTube
Every video on the channels we track that carries the brand's code or link, and how many of those say in their own text that the brand sponsored them.
| Brand | Videos with its code or link | Say sponsored | Sponsored since November 5, 2025 |
|---|---|---|---|
| Daily Harvest | 121 | 32 | 0 |
| Misfits Market | 44 | 14 | 3 |
| Riverford | 22 | 0 | 0 |
| Imperfect Foods | 15 | 0 | 0 |
| Oddbox | 12 | 0 | 0 |
| FreshDirect | 4 | 2 | 2 |
| Thrive Market, online grocery | 1,878 | 527 | 112 |
Source: Our own count of YouTube videos with each brand's code or link, every channel we track, November 5, 2026
- Daily Harvest's last sponsored video we hold is from October 30, 2025.
- FreshDirect is the newest. Both of its sponsored videos are on Chewed Up, a comedy channel, on October 19 and November 2, 2026.
- Thrive Market sells far more than produce, and it books YouTube at a scale none of the produce boxes come near.
Three produce boxes, one creator each
This is what a brand ambassador program looks like from the outside: one creator, one code, in video after video.
| Brand | Creator | Videos | From | To |
|---|---|---|---|---|
| Riverford | Madeleine Olivia | 21 of 22 | December 2022 | December 2025 |
| Oddbox | Holly Gabrielle | 11 of 12 | April 2022 | November 2023 |
| Misfits Market | Rain Country | 13 of 44 | August 2025 | July 2026 |
Source: Our own count, every description read by hand, November 5, 2026
- Madeleine Olivia lists Riverford under her affiliate links, with £15 after your first delivery.
- Holly Gabrielle uses her own code, HOLLYGW, for Oddbox.
- Rain Country lists Misfits Market under affiliate and referral links, with a code that starts COOKWME. Carrie On carries the same kind of COOKWME code for Imperfect Foods.
None of these videos says the brand paid for it. To a buyer, that matters less than the pattern: the creator came back to the box for one to three years.
Where the paid reads ran
- Daily Harvest put 21 of its 32 sponsored videos on lifestyle channels.
- Misfits Market split its 14 between lifestyle, 6, and food and drink, 5.
- Jen Chapin had Misfits Market in 3 sponsored videos from October 2022 to January 2023, and she had already listed Imperfect Foods in 4 videos under her links and discounts.
Search your own brand name in YouTube descriptions before you book anyone. The creators already posting your link are the first list.
What a produce box brand can do with this
- Find the creators who already film your box with their own link, and offer them a paid read with a tracked code.
- Send the box before you send the brief.
“We also do gifting. We send the creator your product, make sure they like it, and then have them promote it. If we skip that, it can feel fake, and fans notice.”
Our FAQ answers for brands
- Keep the ones who come back for months. A box that arrives every week gives a creator a reason to film it again.
See the food creators brands book most on our influencers page.